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BG Instagram

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Client

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Products

Service

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In March 2023, to mark the reopening of the Berlinische Galerie following its refurbishment, we completely revamped the concept for their Instagram account.

We actually wanted to start afresh and be more free in the approach to the artworks. Embracing a different aesthetic also opens up a different perspective on things: professional photographs alongside mobile phone snaps or, above all – videos! – two aesthetics that complement each other. Portraits of people – artists, collaborators and others – and a glimpse behind the scenes, such as the setting up of exhibitions, were important to us in order to create a different approach: one that focuses on the people and processes behind the art – the work of the gallery.

Der Styleguide orientiert sich am bestehenden Corporate Design der Berlinischen Galerie, wurde aber weiterentwickelt eben für die Bedürfnisse des digitalen, dynamischen Kanals nach draußen, den sich die Auftraggeber *in gewünscht hatte.

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Save the date
Instagram Highlights

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Coming soon
Instagram Feed

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Exhibition Announcement
Instagram Feed Post, Format 1:1

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Exhibition Announcement
Instagram Feed Post, Format 1:1

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Exhibition Announcement
Instagram Feed Post, Format 1:1

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Exhibition Announcement
Instagram Feed Post, Format 1:1

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Exhibition Announcement
Instagram Feed Post, Format 1:1

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Exhibition Announcement
Instagram Feed Post, Format 1:1

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Opening
Photo: Phillip Zwanzig

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For this project, we commissioned photographers Katja Strempel and Phillip Zwanzig to document the opening event and provide photographic coverage. The use of flash – which is not normally permitted in the museum – lends the images an almost party-like atmosphere, clearly setting the opening apart from the museum’s otherwise rather subdued pace.

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Instagram Carousel
Photo: Phillip Zwanzig

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Event Announcement
Photo: Katja Strempel

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Part of our work involved developing a strong visual identity whilst still providing a flexible set of templates for different types of announcements – from event invitations and exhibition openings to artist profiles and general updates.

Our concept also required the ability to work with a wide variety of content, some of which was supplied by photographers and some by the gallery team – including photos, texts and visual material in various formats and qualities. To this end, we developed a modular system that can adapt flexibly to this diverse content whilst maintaining visual consistency across all posts and formats.

We have also regularly composed soundtracks to lend the newly revamped look an even greater sense of a new atmosphere.

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Event Announcement
Instagram Reel

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Event Announcement
Instagram Reel

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Event Announcement
Instagram Reel

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