As part of this project, we directed photographers Katja Strempel and Phillip Zwanzig to document and portray the opening event. Shooting with flash – normally against the rules in museum spaces – gave the images a distinct event-like, almost party atmosphere: bold contrasts of light and shadow, spontaneous energy, and a raw, in-the-moment aesthetic that set the opening apart from the museum's usual quiet ambiance.

Part of the concept involved developing a consistent visual style along with a flexible set of templates for different types of announcements – from event invitations and exhibition openings to artist portraits and general updates. Working with a wide range of content delivered by photographers and the gallery's team, including photos, texts, and visual material of varying formats and quality, we created a modular system that could adapt to diverse content while maintaining a cohesive and recognizable identity across all posts and formats. For select video clips, we also composed unique soundtracks to enhance the visual storytelling and strengthen the overall atmosphere.