In a temporary pavilion designed by the architectural practice c/o now, international contemporary artists from Berlin are exhibiting new works, organising events and thereby transforming the museum’s car park into a small festival right in the heart of the city.

The visual identity for the online campaign was developed during the pandemic and was intended to spread good cheer and create a pleasant atmosphere – as an invitation to get out and about despite the restrictions and meet up with people outdoors at the kerb of a car park. The sky evokes a summery mood, whilst the yellow lettering references the aesthetics of the urban landscape and serves as a symbol of sunshine.

During the one-week set-up phase and the twelve-week duration of the project, we were on site, documenting the events and creating content for the Berlinische Galerie’s social media channels. In doing so, we took on the artistic direction for the photographers, produced and edited video footage, and composed soundtracks specifically for the campaign.

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Concept
Architects: c/o now

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Concept
Architects: c/o now

Text

‘Park Platz’ brought together a range of voices and posed a simple question: what role should public space actually play for us, both today and in the future? Throughout the summer, architects, artists and others organised projects in collaboration with local residents.

Participants included Atelier Bunter Jakob, Bilgisaray, c/o now, Zuzanna Czebatul, Kotti-Shop, the Kreuzberg Art Workshop run by Lebenshilfe Berlin e.V., Daniel Lie, Hanne Lippard, Mpower e.V., Ania Nowak, Lucas Odahara, Poligonal, Przemek Pyszczek, Liz Rosenfeld, Marinella Senatore and Raul Walch – curated by Nuno De Brito Rocha.

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Week 2
Instagram Feed Post, Format 1:1

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Week 1
Instagram Feed Post, Format 1:1

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Week 4
Instagram Feed Post, Format 1:1

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Week 5
Instagram Feed Post, Format 1:1

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Week 7
Instagram Feed Post, Format 1:1

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Week 9
Instagram Feed Post, Format 1:1

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Week 12
Instagram Feed Post, Format 1:1

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Coming soon
Instagram Reel

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Trailer

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After the events, warm, nostalgic summer memories were meant to remain. That's why part of the concept involved using an analog photo aesthetic for the documentary images, which captured the atmosphere of the location and featured many people. Due to the pandemic and the restrictions in place at the time, the events took place outdoors and with a limited number of participants, which further shaped the atmosphere of the images. The idea was to show a sequence of moments one after another (stories / photo galleries). Different perspectives and image details collided, alternated, and complemented one another. Together, they formed an overall picture. Within these atmospheric image sequences, contrasting shots (video / photo) of artworks with a factual, unfiltered character were included. For this part of the online campaign, we collaborated with photographers Phillip Zwanzig and Katja Strempel.

Credits

Architects:: c/o now
Photography:: Phillip Zwanzig
Photography:: Katja Strempel
Thanks:: c/o now
Thanks:: Linus Lütcke

Credits

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