The official result of the naming process is the exhibition title ‘Umbau’ (conversion). Through the design though, the one title becomes two titles – ‘Umbau’ can here also be read as the imperative, ‘Bau um’ (convert). The two posters – the ‘Umbau’ poster and the ‘Bau um’ poster – can be combined to form infinitely large billboards. The key visual can be adapted to any surface and scaled to any format.

In moving images, it is the endless loop that demonstrates the ever-present need to adapt and rethink. The exhibition focuses on architecture as an ongoing process and highlights the continuity in gmp’s conversion practice; The subtitle ‘Nonstop Transformation’ complements the German title ‘Umbau’ (conversion), which is left untranslated in every context.